THE WYNWOOD YARD

About the Project:

For three years, a pre-production lot was transformed into a temporary cultural destination helmed by the incredibly talented, Della Heiman and her team. Part food incubator, part outdoor bar, part community hub, The Wynwood Yard became the heart of the burgeoning arts district.

We were brought in before opening, to carve out what would be The Wynwood Yard's cultural identity. Our strategy was to create connections with key community leaders to fill the city's creative voids and build a platform for Miami's artistic and entrepreneurial industries. The strategy covered everything from creating turn-key events and monthly calendars, curating the music brand, consulting in monthly events/happenings, promotional partnerships, and beyond.

We also helped develop the Wynwood Yard marketing database from their own social media following, mailing list, etc, to expand to wider audience by creating a wide array of events from musical, artisan, small business, live arts, etc. We facilitated many showcases with major labels including Sony Music that led to many great artist showcases, rentals, and concerts for fans like Shakira’s pop up concert, outdoor concerts with The Arsht Center and more.

EVENT HIGHLIGHTS:
Grand Opening and Yearly Anniversaries, Art Basel activations and events, Saturdaze series, Olé a Night of Flamenco, The Raddest Craft Fair, Miami Folk & Indie Fest, Support Local Market, Shakira pop-up concert, Live at The Yard concert series.

PARTNERSHIP HIGHLIGHTS:
Sony Music Latin, The Arsht Center, lululemon athletica, Miami-Dade Transit, The New Tropic/Whereby.us, Perrier Jouet, Becks Beer and more.

ARTIST HIGHLIGHTS:
Shakira, BORNS, The Nth Power, Gavin Turek, Locos Por Juana, Spam Allstars, PALO!, Raquel Sofia, Yoli Mayor, Magic City Hippies.
CONSULTING
EVENT PROGRAMMING
PARTNERSHIPS
EVENT CONCEPTS
PRODUCTION
STORYTELLING
MARKETING

500+
COMMUNITY EVENTS
250+
LOCAL BUSINESSES & ARTIST SUPPORTED
3
YEARS OF ACTIVATION
1
UNFORGETTABLE PLACE