THE ANNEX

About the Project:

During Art Basel 2014, The Annex was a whimsical, vintage pop-up lounge by the same team behind Ace Props and Morgan's Restaurant. The activation was so popular, The Annex lasted well into the next year and through 2016. We were brought in to revitalize its programming to keep the excitement going through the downtime of Miami's summer.

By targeting locals, we created weekly event concepts that would draw a regular crowd with consistent programming. Partnerships with The New Tropic and Klangbox FM helped drive fun, one-off events, while a robust calendar of badass local talents laid the foundation for some of the best vibes in town.

HIGHLIGHTS:
Vino & Vibes Jazz nights, Musical Tribute series, Wish You Were Here musical showcases, and Jenga & Jive game nights.

THE ARTISTS:
Elastic Bond, Jahzel Dotel, Xperimento, Alejandro Elizondo, Jesse Jackson, Keith Johns, Patrick Walsh, Electronic Strings w/ Live DJ, Magic City Hippies, Taylor Powell, Locos Por Juana, Mr. Pauer, Aura the Band, Patrick & The Swayzees, Brendan O'Hara.
CONSULTING
EVENT PROGRAMMING
CURATION
PRODUCTION
STORYTELLING
MARKETING
13
CURATED EVENTS
20
LOCAL ACTS
4
WEEKLY HAPPENINGS
2,500+
GUESTS