JACKSON HALL
GRAND OPENING
About the Event Campaign:
Just when you thought The Wynwood Yard team couldn’t get any better, think again. They embarked on a revolutionary culinary endeavor: the first U.S. wellness-focused food hall in an institutional healthcare setting. Jackson Hall transformed what was once a run-of-the-mill food court into a destination for great quality food. Finally, healthier options were available and affordable to the over 65,000 residents who work and visit the Miami Health District daily.
As the foremost area for physical health and recovery, the Miami Medical District has had little to no options for high-quality food. They’ve been thrust with lower-than-average options for far too long and Jackson Hall was a huge step forward in repairing it. The food hall was entirely devoid of processed and fried foods, preservatives and artificial flavorings. It pushed natural, fresh, local, and organic ingredients to the forefront.
OUR ROLE
We were brought in to consult on community partnerships as well as weekly and monthly programming. Prior to open, we produced and scripted an intro video about the entire project as well as launched a marketing and storytelling campaign to introduce the destination to the community in a friendly and approachable way.
As the foremost area for physical health and recovery, the Miami Medical District has had little to no options for high-quality food. They’ve been thrust with lower-than-average options for far too long and Jackson Hall was a huge step forward in repairing it. The food hall was entirely devoid of processed and fried foods, preservatives and artificial flavorings. It pushed natural, fresh, local, and organic ingredients to the forefront.
OUR ROLE
We were brought in to consult on community partnerships as well as weekly and monthly programming. Prior to open, we produced and scripted an intro video about the entire project as well as launched a marketing and storytelling campaign to introduce the destination to the community in a friendly and approachable way.
CONSULTING
PARTNERSHIPS
PROGRAMMING
EVENT PRODUCTION
MARKETING
STORYTELLING
PARTNERSHIPS
PROGRAMMING
EVENT PRODUCTION
MARKETING
STORYTELLING
15+
LOCAL PARTNERSHIPS
8
EATERIES
500+
GRAND OPENING GUESTS
1
GREAT INITIATIVE
What is Jackson Hall all about?
Jackson Hall's mission is to create a community of nourishment and connectedness for the people of the Health District. Find out more about our healthy food hall! Video by Santiago Guy Photography.
Posted by Jackson Hall on Wednesday, May 23, 2018
