MINA’S MEDITERRANEAN

Mina's Mediterranean is a local eatery and luscious hang in Miami's Upper Eastside neighborhood. Coming off the heels of a slow Miami summer, we were brought in to help generate a campaign to draw regulars and locals.

The strategy started with storytelling and introducing the restaurant and wine bar's atmosphere to our readers. Then, consulting on a consistent weekly programming calendar surrounding a turnkey live music series: Live in The Garden. The outdoor oasis at Mina's was a perfect location for an intimate music series with some of Miami's more well-known acts to draw a crowd. Introduced to the secret spot through an event, many of the concert's attendees came back for more on the weekly.

HIGHLIGHTS:
Weekly event partnerships with local organizations in need of a venue; re-vamping daily specials geared to locals; performances by South Florida favorites like Yoli Mayor, Magic City Hippies, and Jacob Jeffries.