THE ARTS + ENTERTAINMENT
DISTRICT

About the Project:

In a seemingly empty area, in between the Wynwood and Downtown neighborhoods of Miami, we were tasked by NR Investments to develop a sense of place for the future residents of what is now known as The Arts + Entertainment District. How do you make people want to live in an area they've never been to? By focusing on the locals. The strategy began by carving out cultural pillars specific to the area, and that would define the eventual programming calendars: Music, Culture, Job Creation, Technology, and Transportation. With a robust calendar of events, we turned two empty lots and a burgeoning loft-style apartment building into the main points of congregation and gathering.

Cultural Partners included: Miami Film Festival, Adobe, Miami-Dade Public Transportation, WLRN and NPR, WDNA, Whereby.us and The New Tropic, lululemon athletica, CreativeMornings, FIU's Chaplin School of Hospitality & Tourism Management, and many more.

We then concepted, managed, and produced a vibrant programming calendar to draw the locals to the area. Monthly rooftop concerts, outdoor showcases, artisanal markets, film screenings, intimate creative talks, interactive wellness sessions, and culinary experiences--all free and open to the public for all ages.

HIGHLIGHTS: The Miami Flea, Movies Under the Stars, Rooftop Unplugged, Tropical BBQ, Miami Soul Train, Yoga SoundTrek.
CONSULTING
COMMUNITY BUILDING
PARTNERSHIPS
PROGRAMMING
CONCEPT PRODUCTION
STORYTELLING
MARKETING

250+
COMMUNITY EVENTS
1,500
AVERAGE ATTENDEES
750+
LOCAL BUSINESS POP-UPS
25+
CULTURAL PARTNERSHIPS
50,000
SOCIAL MEDIA FOLLOWERS
1
VIBRANT NEIGHBORHOOD