sweetgreen Miami

About this Campaign:

Ahead of its first of four store openings in Miami between 2020 - 2021, we worked with the national sustainable food brand, sweetgreen, to make their Miami mark a locally-integrated one. Based on our research and experience in the local small business industry, we helped them curate and announce an epic lineup of local collaborations to commemorate their first launch on Coral Gables' Giralda Plaza. Day of, we provided logistics for these local giveaways and interfaced with guests as they were gifted with items from Zak The Baker, Keez Beez Raw Honey, Jammy Yummy, The Salty Donut, Books and Books, Great Circle Coffee, Filamentos, and Buena Vista Candle Co.

We teamed up with the sweetgreen team to assemble local influencers and tastemakers who were onboarded to help welcome the brand to Miami. We built out their gifting strategy and coordinated packaging and delivery.

Additionally, we built a curated marketing campaign strategy to promote the store opening to our local audiences using social media, editorial, and newsletter platforms.

To welcome their third store to the market in Wynwood, we teamed up with sweetgreen to aid in the logistics of the their commemorative bowl distribution at their Coral Gables, Coconut Grove, and Wynwood stores.