sweetgreen Coral Gables
Grand Opening

About this Campaign:

Ahead of its first of four store openings in Miami between 2020 - 2021, we worked with the national sustainable food brand, sweetgreen, to make their Miami mark a locally-integrated one. Based on our research and experience in the local small business industry, we helped them announce an epic lineup of local collaborations to commemorate their first launch on Coral Gables' Giralda Plaza. Guests were gifted with items from Zak The Baker, Keez Beez Raw Honey, Jammy Yummy, The Salty Donut, Books and Books, Great Circle Coffee, Filamentos, and Buena Vista Candle Co.

Additionally, we built a curated marketing campaign strategy to promote the store opening to our local audiences using social media, editorial, and newsletter platforms.
COMMUNITY BUILDING
OUTREACH
STORYTELLING
MARKETING