MADEWELL SERIES
CRAFTS + CONCERTS

In an effort to target locals and engage new audiences, we teamed up with Madewell to curate a summer series to bring those future customers into their stores in an interactive way. Instead of the same event every week, we oscillated between a craft workshop (to help support our local makers) and a concert series every two weeks. The result was a whole new audience of locals that connect with the brand in a meaningful and long-lasting way.

HIGHLIGHTS
Workshops: Macrame with HelloChiqui, Floral Bouquets with Creatives.
Concerts: Brika, and Manu Manzo.