Centro Cultural Español & Microtheater Miami

About the Campaign:

Centro Cultural Español and Microtheater Miami promote and foster cultural cooperation, local creativity and the creation of a space for dialogue and exchange by means of culturally relevant programs. We teamed up with them to promote "I AM MIAMI," a series of seven 15-minute plays written and directed by award-winning, internationally-acclaimed Spanish director Lucia Miranda based on the directly transcribed stories of 60 Miami locals.

With such an interesting and detailed program, in order to get our audience to connect with the production on multiple levels, we created customized graphics to poll our audience based on the questions Miranda asked her interviewees and had our editor simplify the project via Instagram stories in a breakdown format.
STORYTELLING
CONTENT CREATION
NEWSLETTER INCLUSION
SOCIAL MEDIA PROMOTION
BANNER ADVERTISING
EVENT SPOTLIGHTS
EDITOR BREAKDOWN