A lululemon x Prism Collab for Local Artists

June 26, 2018admin



We’ve always felt that in order to have a true understanding of a city, you must first take a deeper dive into the music scene and the artists that call a city home. As part of our new creative endeavor with lululemon athletica to create a meaningful connection with local artists, we wanted to bring out an alternative spotlight on some of our favorite South Florida acts.

Launching this summer, we’re helping the international brand build deeper connections with the musicians that call Miami home. Each month, they’ll be bringing a different artist into the lululemon family in amazing ways. Their Lincoln Road store’s chalkboard will champion their work and express fun facts about each artist hand-drawn by a lululemon member. On top of all that, they’ll bond personally with each artist through collective sweats. Each store will also blast a themed playlist catered to each artist per month.

Ramping up for the launch of the Artist Residency campaign this summer, we’re comparing some local artists to some of your more well-known sounds for a better understanding of just how awesome our Miami music scene actually is.

If you like Jack Johnson:

You’ll love Keith Johns. He has somehow mastered the ability to blend soul with folk, throwing in some indie for good measure. Like Johnson, Keith brings about breathtaking nature, captures life’s happy moments, and builds friendships through his songs. Over recent years, he’s built up a steady following with a first Friday residency at The Wynwood Yard and booming shows around town.

Photo of Keith Johns on their team sweat kayaking at Oleta State Park by Matt Roy

 

If you like Celia Cruz:

You’ll love PALO!. One of Miami’s most popular Latin funk bands, PALO! is known to throw an epically sweaty dance party at every show. Lead singer, Leslie Cartaya’s voice is uncannily similar to the queen, Celia Cruz, and the GRAMMY-nominated band knows their roots effortlessly. Every time you see their name on a lineup or a calendar, you know that the show will transport you to the Cuban homeland and a simpler time.

Make sure to tune into the artist in-store playlists you can jam to here.