SOUNDS FROM THE UNDERGROUND
Secret Party

About the Event:

To celebrate Transit Loves the Arts and the Miami’s Never Moved Like This initiative, Prism Creative Group and The New Tropic teamed up with Miami-Dade County Department of Transportation and Public Works to bring you the city’s greatest secret show: Sounds From the Underground.

In an undisclosed location, guests jammed to the world sounds of Locos Por Juana for a show-stopping party. They took in an Afro-Funky opening set by Xperimento and let the live music take them away. They munched on delicious grub by local eateries like Box of Chacos, sipped on handmade cocktails and local craft beers, and took a look at the winning designs of the Transit Loves the Arts bus-wrapping competition unveiled that night!

Here's How it Went:
If guests had an iPhone, they had to download the Transit Tracker App where, on the night of the celebration, they received the exact location and how to get there by using public transportation.
EVENT CONCEPT
PRODUCTION
MARKETING
STORYTELLING
10+
LOCAL ACTS & ARTISTS
1,000
ATTENDEES
2,000+
APP DOWNLOADS
1
SECRET PARTY