III Points 2015: Innovation at its Finest
September 25, 2015
“Art” and “culture” are two words people seem to be tossing around pretty liberally these days, we are absolutely no exception to that. But the pizza-rat is out of the sewer: our city’s going through arguably its greatest cultural renaissance since, well, ever and in exactly 2 weeks from this moment, one of the most musically rich and innovative celebrations of art and culture hits Miami for its third (and biggest) year: III Points. In two short years it’s two-stepped its way up to the top of the city’s list of cultural happenings, and safely secured its place in our hearts as our favorite Miami music festival to date.
Why? Because it’s more than a music festival. It’s a product of passion, a deep-rooted belief in music and innovation that can be felt in every beat, tasted in ever drop of water. The blood, sweat, and highly-understood tears of the III Points team washes over you the very second you hear the distant bass from the Wynwood mecca at Mana Studios. The brilliant souls over at III Points Present know music, above ground and under it. And it’s a humbling honor to witness their oeuvre in person, let alone work out of the same office (shouts to MADE). From curated activations that make you fall in love with the city all over again, to soul-grabbing tech talks, and, well, a pretty dope lineup, III Points kills it year after year, and we find ourselves impatient for the next one from the moment the last note is amplified.
The whole “third time’s a charm” thing reigns true here, albeit its exhausted use. Last year’s lineup boasted headliners like Flying Lotus, Lykke Li, Chet Faker, and Hot Natured — something to really get giddy over. But their musical knowledge has expanded to universal dimensions with a roster that hits nearly every sonic genre under the sun and frankly gets your panties soaked at the same time. From Nicolas Jaar, Toro y Moi, Run the Jewels, Bonobo, and The Martinez Brothers, to AlunaGeorge, Bomba Estereo, Neon Indian, Mano Le Tough, King Krule, *takes breath* and motherf*cking Ghostface Killah + MF Doom.
Sure, any festival can boast a great lineup. But these acts and sounds are intricately curated to match your every mood and move. With 4 stages and an abundance of curated activations, the festival becomes a multi-sensory experience unparalleled in our city. Something Miamians have been traveling out of town to feel and can now swell with pride at its presence within their hometown. But the aspect of III Points that really brings us to our knees? Their love for local music.
Every member behind the behemoth of a festival has been in the Miami and Florida music scene for a well-seasoned amount of years. Their network of musical contacts spans the entire world, yet year after year, they make sure to throw Miami musicians some much-needed love by filling the lineup with local acts of all shapes and sizes. Fangirls unite for Krisp, Bedside, Austin Paul, Virgo, Lazaro Casanova, Dude Skywalker, Uchi, Deaf Poets, Pirate Stereo, Telescope Thieves, Hunters of the Alps and so so many more. It really is a beautiful thing, something no festival of that magnitude aspires to do for its local community. After all, the very definition of a festival is to celebrate community, right?
I’m totally aware that the entire length of this preview was spent over-showering III Points with compliments, but sincere doesn’t begin to describe the depth. I can’t wait to see what else they’ve brought in to round out the festival, and how they’ll make Mana Studios their home again. Although I personally can’t wait to get close enough to Totally Enormous Extinct Dinosaurs and squeeze his little British tush. What? Who said that?
Buy those tickets, people! Don’t be that guy who sleeps on things of this magnitude of awe.